Copyright © 2018 Cherry Blossom. All rights reserved.

Privacy Policy

What is Personal Information?
Personal information is any information about you as an identifiable individual. The personal information that we process includes:Basic information – such as name, age, gender, etc.Contact information – such as your home address, zip/postal code, email address and phone number;
Financial information – such as your credit card details, itemized spending and transaction history;
Health information where disclosed and relevant to the provision of services;
Preferences – such as special requests, service issues and other preferences for your stay;
Technical information – such as information about the device you use to interact with us (including the unique device identifier, hardware model, operating system and version, and mobile network information, in the case of our mobile App); and
Correspondence – when you contact us, such as to send an enquiry or make a request, any correspondence or application may be kept and added to your personal information.

How do we use your personal information?
We use your personal information for the following purposes:to enable you to use our website and our mobile App;
To help us identify you and any accounts you hold with us;
To provide superior customer service to you;
To assist us in making your reservation and providing the services you request at any of our properties;
To process transactions through our website (including taking payment for purchases you may make through our website) and to assist in any inquiries about your transaction;
For billing purposes in relation to your stay with us;
To confirm prior transactions and reconcile statements or invoices;
To contact you in relation to matters that arise from your stay with us;
To send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you (if, where required, you separately provide your consent for us to do so);
To conduct surveys or focus groups to receive your views of our properties and service delivery (if, where required, you separately provide your consent to this);
To respond to a specific "Information Request" from you about one of our hotels, resorts or residential properties and deal with any other enquiries, correspondence, concerns or complaints you have raised;
For you to participate in one of our on-line promotions;
If you become a Private Residence or Residence Club owner, to create an owner profile that is stored in our property management systems;
To analyse customer trends and insights; and
To operate our business, including for internal purposes such as auditing, data analysis, statistical and research purposes and troubleshooting to help us improve our services.
Occasionally we will combine information from a number of Guests and Owners to better understand trends and your expectations. When this occurs, all identifiers are removed and the aggregate, anonymized information cannot be linked to any specific individual.

How do we protect personal information?
We use a variety of security measures and technologies to help protect your personal information from unauthorised access, use, disclosure, alteration or destruction, consistent with applicable data protection and privacy laws. For example, we allow only encrypted communications from all of our web forms, including when you provide your credit card information through our website.Each property stores personal information in a secure location and we take steps to ensure that only designated individuals have access to this information.
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